Branding Design

Developing comprehensive branding strategies, including visual identity systems, brand guidelines, and brand collateral.

Essentials

Visual Identity System:

  • Logo design and variations

  • Color palette selection

  • Typography choices

  • Brand Guidelines:

    • Usage guidelines for logo, colors, and typography

    • Basic messaging and tone of voice guidelines

  • Brand Collateral:

    • Business card design

    • Letterhead and envelope design

  • Consultation and Support:

    • Initial consultation to understand client's brand vision and goals

    • One revision round for selected design elements

Standard

Everything from Tier 1, plus:

  • Visual Identity System:

    • Extended logo variations and applications

    • Iconography and imagery style guide

  • Brand Guidelines:

    • Comprehensive brand messaging and tone of voice guidelines

    • Brand persona and storytelling elements

  • Brand Collateral:

    • Brochure or flyer design

    • Social media profile visuals (cover photos, profile pictures)

  • Consultation and Support:

    • Additional consultation to fine-tune branding strategy

    • Two revision rounds for selected design elements

Premium

Everything from Tier 2, plus:

  • Visual Identity System:

    • Advanced logo variations and applications

    • Brand patterns and textures

  • Brand Guidelines:

    • In-depth brand strategy and positioning

    • Brand experience guidelines for various touchpoints

  • Brand Collateral:

    • Packaging design or label design

    • Digital ad visuals (static or animated)

  • Consultation and Support:

    • Detailed market research and competitive analysis

    • Three revision rounds for selected design elements

    • Priority access and ongoing consultation throughout the project

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